How To Succeed With Less Data And Less Control | PPC Town Hall Recording

October 20, 2020

Frederick Vallaeys of Optmyzr hosts a web series called PPC Town Hall, which brings together the top thought leaders in the PPC industry to discuss trends, insights, and other relevant topics.

Patrick was invited to join the show on December 16th, 2020, along with Michelle Morgan and Joe Martinez of Clix Marketing.

The agenda included: 

  • Discussing omni-channel strategies
  • Targeting in a post-cookie world
  • Automation for audiences, bidding, and omni-channel budget allocations
  • Tracking, and updating campaigns to properly leverage machine learning
  • Patrick's book, Join or Die: Digital Advertising in the Age of Automation

A full recording of the event can be found below.

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